Everything the order desk does, in one place.
Put your catalog in front of licensed merchants, take orders as structured data instead of faxes and phone calls, and let the licence checks and the record-keeping run inside the order path.
Get your brands in front of buyers ready to order
A compliance-gated marketplace puts your catalog in front of licensed merchants actively sourcing — reach you'll never get from a static price sheet.
Qualified, always-on reach
Your brands stay discoverable to licensed, relevant merchants across every state you serve — working as a demand channel between rep visits, with no cold outreach.
Two-sided discovery
Merchants find you who could never source you before. You reach buyers well beyond your reps' routes, surfaced by category and real marketplace signals like Top Seller and Trending.
Merchandising that travels
Present your catalog with imagery, brand context, and compliance standing attached — not a bare line on a spreadsheet that a buyer has to decode.
Quote-to-fulfillment in one place
Every step from first quote to fulfilled order lives on one record, visible to both parties, so nothing falls through the cracks between you and the buyer.
Your whole wholesale back office, in one place
Onboard a catalog in minutes, manage every relationship, and keep available-to-sell accurate even under heavy concurrent ordering.
Smart catalog & price-book upload
CSV upload with automatic column mapping and validation, so onboarding a catalog or refreshing a price book takes minutes, not days.
Retailer Desk CRM
Manage trading relationships, invite retailers, and organize retailer groups with volume-break discounts — your book of business, not a black box.
Stock counts you can trust
Your available stock stays accurate even when thousands of orders land at once — no overselling, no manual reconciling, and every change tracked.
Pricing you control
Tiered and per-relationship pricing with volume breaks, governed centrally and applied consistently across every buyer in the marketplace.
Sell only where you're covered — automatically
Compliance is the spine of every order, so your team sells instead of reconciling rate tables and chasing PDFs.
Licence checks at submission and approval
The buyer's destination-state licence is checked when they submit the order and again when you approve it. Per-state licensing and multi-state retailers are first-class, so one buyer in six states is one account.
Verified buyers, not self-declared ones
Merchants are verified as businesses and their licences reviewed by our team before they can order. We carry the liability of buyer validation.
Tax treatment carried per line
Each line carries its tax treatment and the jurisdiction it resolved against, so nobody hand-keys a rate table. ViaFida passes tax through to you as the vendor; the liability stays yours, exactly as it does today.
A frozen record on every line
Each priced line is frozen with the price, the rule, and the documents as they stood at order time — so you answer questions about a past order from the order itself.
Your order flow, turned into decisions
Everyday trading becomes intelligence that tells you exactly where to push.
Demand signals
See what's moving and where demand is shifting across products, categories, and states — early enough to act on it.
Sharper selling
Spot which products and relationships are accelerating, and which are cooling, before it shows up in your revenue.
Relationship insight
Understand the health and trajectory of every trading relationship, not just the last order placed.
Connected to your stack
Two-way ERP and POS sync for catalog, inventory, and orders keeps your back office and the platform in lockstep — no manual exports.
Ready to reach buyers in your states?
Join the waitlist and we'll reach out as beta access opens for distributors in your jurisdictions.
Join the waitlist